Lessons from the trenches: Insights from design management seminars | Zendy

Phillips Peter L. | Zendy

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Lessons from the trenches: Insights from design management seminars

Author(s) -

Phillips Peter L.

Publication year - 2002

Publication title -

design management journal (former series)

Language(s) - English

Resource type - Journals

eISSN - 1948-7169

pISSN - 1045-7194

DOI - 10.1111/j.1948-7169.2002.tb00319.x

Subject(s) - nature versus nurture , design management , work (physics) , asset (computer security) , value (mathematics) , management , engineering management , engineering ethics , business , process management , sociology , knowledge management , engineering , computer science , economics , information management , mechanical engineering , computer security , machine learning , anthropology

R eflecting on his career as a design manager and on three years of teaching corporate design management seminars, Peter Phillips articulates four insights he believes build rewarding design‐business partnerships: value design as an asset that leverages corporate strategy; pinpoint the specific contributions of design to business objectives; nurture relationships rather than complete individual projects; and work “with” rather than “for” constituents.

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