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Toward design literacy in American management : A strategy for MBA programs
Author(s) -
Formosa Kathleen,
Kroeter Steve
Publication year - 2002
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2002.tb00318.x
Subject(s) - rowing , leverage (statistics) , curriculum , literacy , design management , business , engineering management , management , marketing , public relations , sociology , knowledge management , engineering , pedagogy , political science , computer science , economics , information management , machine learning , archaeology , history
G rowing numbers of companies believe design is essential to success in the marketplace. Reviewing this history and the presence of design topics in business school curricula, Kathleen Formosa and Steve Kroeter make a four‐part proposal of required and elective MBA courses that deliver an understanding of what design is and ways to leverage this resource in corporate strategy and decision making.