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Why good design doesn't always guarantee success
Author(s) -
Cuffaro Daniel F.,
Vogel Brian,
Matt Brian
Publication year - 2002
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2002.tb00298.x
Subject(s) - orchestration , checklist , business , sociology , marketing , aesthetics , psychology , art , visual arts , cognitive psychology , musical
Stories abound of great designs that go nowhere. Daniel F. Cuffaro, along with colleagues Brian Vogel and Brian Matt, examine why things go awry, and to counter such outcomes, propose a model of design that emphasizes the orchestration of the total consumer experience, from awareness and engagement through ownership and use. Their “do”s and “don't”s are a checklist of good practices for executives and design managers alike.