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Developing tangible strategies
Author(s) -
Weiss Laura
Publication year - 2002
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2002.tb00296.x
Subject(s) - sort , process (computing) , business , process management , knowledge management , marketing , computer science , information retrieval , operating system
As businesses ponder where to put their resources to assure future success, they are increasingly turning to innovation firms to help sort out the options related to these long‐term decisions. Laura Weiss presents a framework consultants can use to lead clients from “discovery” to “delivery,” a design‐grounded process that becomes a pragmatic “innovation engine” by combining expertise in human, technical, and business factors.