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Braun design: Dream real products, make real products
Author(s) -
Schneider Peter,
Beuker Ralf
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00560.x
Subject(s) - conversation , production (economics) , business , process (computing) , dream , distribution (mathematics) , marketing , engineering management , computer science , process management , engineering , sociology , economics , mathematics , psychology , mathematical analysis , communication , neuroscience , macroeconomics , operating system
Design makes a major contribution to Braun's success in international markets. Director of corporate design Peter Schneider—in a recent conversation with Ralf Beuker—reviews the company's design strategies as they relate to such topics as design competitions and innovation, research and the development process, engineering, production and distribution, global marketing, and the refinement of individual products.