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Design matters
Author(s) -
Smith Jeff,
Ulrich Karl
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00550.x
Subject(s) - competitor analysis , nova (rocket) , web site , business , advertising , sociology , marketing , management , engineering , computer science , economics , world wide web , aeronautics , the internet
It's in the Web site that invites interaction and positions Nova Cruz as a leader in its industry. It's in the trade show booth and brochures that clearly distinguish Nova Cruz from competitors. And of course, it's in the Xootr, a “techno‐chic” scooter developed specifically for adults. This is an insiders' look at a new company, and Jeff Smith and Karl Ulrich highlight the connections they forged between design and business success.