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The E‐Commerce Blueprint: Creating Online Brand Experiences
Author(s) -
Norton David W.,
Hansen Lise
Publication year - 2000
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2000.tb00145.x
Subject(s) - blueprint , website design , business , the internet , marketing , web site , advertising , world wide web , computer science , engineering , mechanical engineering
A CONTINUING design challenge is to develop an Internet retail environment that transforms visitors into customers. Dave Norton and Lise Hansen believe success depends on a detailed understanding of the information potential customers want. This allows designers to devise relevant and compelling online experiences, a sequence of unique exchanges that build a relationship between a customer and a brand. A fascinating case study on the Royal Caribbean International Web site illustrates their design principles.