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Creating a Visual Language for Ireland
Author(s) -
Dunne Jim
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00505.x
Subject(s) - focus (optics) , identity (music) , national identity , key (lock) , business , political science , public relations , marketing , law , aesthetics , computer science , philosophy , physics , computer security , politics , optics
IN OUR GLOBAL MARKETPLACE, the focus on brand is a national, as well as a corporate, concern. Strong identities help countries attract business and promote international sales. Jim Dunne analyzes dilemmas Ireland faces as it seeks to create a compelling national image applicable to a broad range of products and services. To succeed, Dunne outlines seven key steps the country should take to design and manage its identity.