Premium
Creating the Identity for a $20 Billion Start‐Up
Author(s) -
Kavanaugh Patrice
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00501.x
Subject(s) - identity (music) , signage , identity management , selection (genetic algorithm) , process (computing) , business , public relations , operations management , sociology , political science , advertising , computer science , economics , aesthetics , art , artificial intelligence , operating system
THE LUCENT TECHNOLOGIES IDENTITY was established with impressive speed, generating equally impressive outcomes. Patrice Kavanaugh details the process behind the identity program, from consultant selection to the rollout of signage and advertising. Looking back on the intensive effort, she distills six pivotal lessons that she believes make important contributions to thoughtful, yet efficient, identity design and implementation.