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Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food
Author(s) -
PINO GIOVANNI,
PELUSO ALESSANDRO M.,
GUIDO GIANLUIGI
Publication year - 2012
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2012.01223.x
Subject(s) - purchasing , affect (linguistics) , psychology , marketing , food safety , sample (material) , business , advertising , social psychology , food science , chemistry , communication , chromatography
This study analyzes the impact of ethical motivations, food safety and health‐related concerns on purchasing intentions of habitual and less frequent consumers of organic food. A sample of 291 subjects was surveyed through a paper‐and‐pencil questionnaire and classified either as “regular” or “occasional” purchasers of organic food according to their buying frequency. Results show different determinants of intention for the two groups of subjects: ethical motivations affect the purchase intentions of regular consumers, whereas food safety concerns influence the purchase intentions of occasional consumers. Implications are discussed.