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Leveraging FDA Health Claims
Author(s) -
WANSINK BRIAN,
CHENEY MATTHEW M.
Publication year - 2005
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2005.00020.x
Subject(s) - food and drug administration , health claims on food labels , product (mathematics) , business , public economics , public relations , health policy , marketing , actuarial science , medicine , health care , environmental health , political science , economics , law , chemistry , geometry , food science , mathematics
Although past research has investigated different aspects of various health claims, relatively little effort has been directed toward synthesizing the reasons why some Food and Drug Administration (FDA) health claims are more successful than others. After outlining two necessary conditions for a health claim's success, currently approved FDA health claims are examined to explain both the diet–health relationship and its effect on the widespread awareness and adoption of the claim. Understanding what makes health claims successful provides useful nutrition education and product‐labeling lessons for policy makers in all countries.