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A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content
Author(s) -
PRESTON IVAN L.
Publication year - 2002
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.2002.tb00433.x
Subject(s) - content (measure theory) , consumer information , order (exchange) , negation , advertising , marketing , computer science , business , mathematics , mathematical analysis , finance , programming language
Current conceptions of consumer information do not consider types that may dilute or detract from facts available to consumers about products and services. The article discusses the nature and incidence of such antifactual content, identifies research and public policy that ignores the content but could benefit from recognizing it, and describes a role for the content in conceptualizing and better assessing consumer information, in order to provide researchers, regulators, advertisers, and consumers with more accurate evaluations.