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Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations
Author(s) -
BURTON SCOT,
ANDREWS J. CRAIG
Publication year - 1996
Publication title -
journal of consumer affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.582
H-Index - 62
eISSN - 1745-6606
pISSN - 0022-0078
DOI - 10.1111/j.1745-6606.1996.tb00726.x
Subject(s) - nutrition facts label , product (mathematics) , perception , consumer welfare , value (mathematics) , marketing , psychology , serving size , advertising , gerontology , welfare , medicine , business , economics , environmental health , mathematics , statistics , geometry , neuroscience , market economy
Nutrition label format effects across different levels of product nutrition value and groups of younger (under 58 years; average 46 years) and older consumers (58 years or more; average 70 years) are examined using a 3 × 2 × 2 experimental design. Age interacts with nutrition level in affecting nutrition evaluation measures with older consumers displaying smaller differences in nutrition attitude and purchase likelihood for a low versus a high nutrition value product. Older consumers also perceive all labels as more difficult to understand. Consumer performance on judgment tasks vary across label formats and nutrition value manipulations. Implications for consumer welfare and future research are offered.