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Tapping Supplier Innovation
Author(s) -
Wagner Stephan M.
Publication year - 2012
Publication title -
journal of supply chain management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.75
H-Index - 92
eISSN - 1745-493X
pISSN - 1523-2409
DOI - 10.1111/j.1745-493x.2011.03258.x
Subject(s) - business , supplier relationship management , new product development , process management , fuzzy logic , front and back ends , process (computing) , product (mathematics) , industrial organization , front (military) , operations management , knowledge management , computer science , marketing , supply chain management , economics , supply chain , engineering , mechanical engineering , geometry , mathematics , artificial intelligence , operating system
Tapping supplier innovation necessitates the effective management of the “fuzzy front end” of the new product development ( NPD ) process. This study considers the role of suppliers in the fuzzy front end and the influence of supplier integration on the focal firm's NPD outcomes. Project‐level data with multiple informants indicate a strong positive relationship between supplier integration in the fuzzy front end and NPD project performance. Furthermore, relationship‐specific assets and supplier integration in the firm's NPD process moderate this relationship.