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Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development by Calvin L. Hodock
Publication year - 2009
Publication title -
personnel psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.076
H-Index - 142
eISSN - 1744-6570
pISSN - 0031-5826
DOI - 10.1111/j.1744-6570.2008.01133_7.x
Subject(s) - citation , product (mathematics) , new product development , psychology , computer science , world wide web , marketing , business , mathematics , geometry