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The political popularity contest
Author(s) -
Evans Geoffrey,
Mellon Jon
Publication year - 2015
Publication title -
significance
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 21
eISSN - 1740-9713
pISSN - 1740-9705
DOI - 10.1111/j.1740-9713.2015.00809.x
Subject(s) - contest , popularity , politics , general election , political science , persona , advertising , law and economics , media studies , internet privacy , law , public relations , computer science , sociology , business , human–computer interaction
Geoffrey Evans and Jon Mellon assess the impact of party leader personas on vote switching in the run‐up to the 2015 UK general election