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Get' em While They Last! Effects of Scarcity Information in Job Advertisements
Author(s) -
Highhouse Scott,
Beadle David,
Gallo Andrew,
Miller Lynn
Publication year - 1998
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1998.tb01731.x
Subject(s) - scarcity , perception , advertising , wage , psychology , business , mode (computer interface) , presentation (obstetrics) , social psychology , economics , labour economics , microeconomics , computer science , medicine , neuroscience , radiology , operating system
Participants in Study 1 ( N = 172) were presented with a restaurant server advertisement differing by vacancy availability (scarce vs. plentiful) and scarcity type (number of vacancies vs. time to apply). Companies advertising only a few vacancies available were perceived as paying a significantly higher hourly wage than companies advertising many vacancies available. Also, both vacancy scarcity and time scarcity had positive effects on various company‐image perceptions. Study 2 ( N = 181) replicated most of the findings in Study 1 using a different entry‐level job advertisement. However, although presentation mode (i.e., advertisement vs. factual) had a main effect on intention to apply, it did not interact with vacancy scarcity.
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