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Perceptions of Postdrinking Female Sexuality: Effects of Gender, Beverage Choice, and Drink Payment 1
Author(s) -
George William H.,
Gournic Susan J.,
McAfee Mary P.
Publication year - 1988
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1988.tb01208.x
Subject(s) - psychology , vignette , expectancy theory , social psychology , alcohol consumption , perception , alcohol , developmental psychology , clinical psychology , biochemistry , chemistry , neuroscience
To examine the postulate that the drinking woman is viewed differently than her nondrinking counterpart, two experiments were conducted. In Study 1, 174 subjects completed an alcohol expectancy questionnaire that was modified to assess expected alcohol effects on another person: young man or young woman. The woman was perceived as being more sexual after drinking than was the man. These perceptions were also influenced by expected alcohol dosage, subjects' gender, and drinking experience. In Study 2, 176 subjects read a vignette depicting a woman having drinks with a man. To manipulate the stimulus woman's consumption and the drink payment arrangement, 8 versions of the vignette were employed: The woman was described as drinking cola or alcohol (beer, wine or whiskey) and as paying for her own drinks or allowing the man to “pick up the tab”. Subjects rated the drinking woman as significantly more aggressive, impaired, sexually available, and as significantly more likely to engage in foreplay and intercourse. Perceptions of her sexual disinhibition and likelihood of sex play were significantly enhanced if the man bought the drinks. Compared to their own perceptions of her, subjects estimated that her date would see her as significantly more disinhibited and socially skilled and as less impaired. The alcohol‐drinking woman was also seen as less attractive than her cola‐drinking counterpart. Practical implications regarding stereotypes about cross‐gender drinking situations and theoretical implications regarding alcohol expectancy research are discussed.