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Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
Author(s) -
CHOI SEJUNG MARINA,
RIFON NORA J.
Publication year - 2007
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.1540-5931.2007.00380.x
Subject(s) - advertising , agency (philosophy) , state (computer science) , multinational corporation , sociology , advertising campaign , media studies , advertising research , political science , social science , law , business , algorithm , computer science