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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by
Author(s) -
Rudell Fredrica
Publication year - 2013
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2012.01006_1.x
Subject(s) - citation , library science , product (mathematics) , management , political science , economics , computer science , mathematics , geometry