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Sensory Marketing by Bertil Hulten, Niklas Broweus, and Marcus Van Dijk
Author(s) -
Kuesten Carla
Publication year - 2011
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2011.00829_1.x
Subject(s) - taste , citation , sight , nike , product (mathematics) , advertising , computer science , psychology , library science , business , mathematics , physics , astronomy , neuroscience , geometry