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How We Decide by Jonah Lehrer and Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
Author(s) -
Smith Preston G.
Publication year - 2010
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2010.00716_1.x
Subject(s) - happiness , product (mathematics) , citation , nudge theory , sociology , psychology , advertising , law , social psychology , business , political science , mathematics , geometry