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PERSPECTIVE: How Honda Innovates *
Author(s) -
Meyer Marc H.
Publication year - 2008
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2008.00299.x
Subject(s) - profitability index , perspective (graphical) , computer science , product (mathematics) , key (lock) , new product development , manufacturing engineering , systems engineering , industrial engineering , process management , industrial organization , business , marketing , engineering , artificial intelligence , operating system , mathematics , geometry , finance
This article describes how Honda leverages its engine and other key subsystem technologies into new products uniquely designed for new target users and their new special uses. In this profile of the development of the Honda Element sports utility vehicle, we see how firm can identify new target applications, dive deeply into user research, and translate its acquired insights into specific designs and features. The feasibility and profitability of the effort is maximized by leveraging robust, fully operational platforms within new product lines.