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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets by Hermann Simon, Frank F. Bilstein, and Frank Luby
Author(s) -
Castellion George
Publication year - 2007
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2007.00258.x
Subject(s) - intellectual property , profit (economics) , market share , business , creativity , new product development , industrial organization , product market , economics , marketing , management , microeconomics , law , political science , incentive
Books reviewed in this issue:▪ Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets▪ New Product Forecasting: An Applied Approach▪ Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks▪ Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP▪ Managing Projects▪ Leading Teams▪ Running Meetings