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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Author(s) -
Pinegar Jeffrey S.,
Lee Emory Grace
Publication year - 2005
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.1540-5885.2005.00141_2.x
Subject(s) - sociology , product (mathematics) , management , economics , mathematics , geometry