Dynamic response: its impact on the textile marketing chain. | Zendy

Bradbury Mike | Zendy; Kent John | Zendy

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Dynamic response: its impact on the textile marketing chain.

Author(s) -

Bradbury Mike,

Kent John

Publication year - 1994

Publication title -

journal of the society of dyers and colourists

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.297

H-Index - 49

eISSN - 1478-4408

pISSN - 0037-9859

DOI - 10.1111/j.1478-4408.1994.tb01634.x

Subject(s) - product (mathematics) , business , marketing , textile , fast fashion , chain (unit) , measure (data warehouse) , operations management , clothing , industrial organization , computer science , economics , mathematics , political science , history , astronomy , law , physics , geometry , archaeology , database

Retailers, garment makers and fabric suppliers measure the success of the finisher in terms of product and supplier performance, response time, and costs and margins. Mike Bradbury and John Kent look at the introduction of a dynamic response management style, an approach which can meet the rapidly changing needs of the textile chain and provide improved financial performance. The second part of this article, looking at the implications for the finisher, will be published in the next issue of the Journal.

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