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TOWARDS A THEORY OF CO‐OPERATIVE ADVERTISING
Author(s) -
LeVay Clare
Publication year - 1981
Publication title -
journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.157
H-Index - 61
eISSN - 1477-9552
pISSN - 0021-857X
DOI - 10.1111/j.1477-9552.1981.tb01543.x
Subject(s) - citation , library science , advertising , sociology , computer science , business