Marketing premium milk and products for specialist groups

The problems faced by the producers of Channel Islands premium‐quality milk in maintaining their market share are considerable. To counteract a fall in liquid milk sales on the doorstep. there have been increased sales in cartons through supermarkets where a separate product identity can be established. New product types with the Gold Top image have been developed and successfully marketed: frozen double cream, UHT semi‐skimmed milk and dairy ice creams containing butter fat from Channel Islands milk. An unsalted butter gave keeping quality problems, but it is hoped that improved raw milk quality control will allow the product to be re‐introduced.