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Teenager–peer interaction and its contribution to a family purchase decision: the mediating role of enduring product involvement
Author(s) -
El Aoud Nibrass Hajtaïeb,
Neeley Sabrina M.
Publication year - 2008
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2007.00657.x
Subject(s) - product (mathematics) , psychology , social psychology , structural equation modeling , developmental psychology , computer science , mathematics , geometry , machine learning
Abstract The influencing roles of teenager–peer interaction and enduring product involvement on a teen's contribution to a family purchase decision are examined using survey data from 1008 Tunisian teens. Results demonstrate that enduring product involvement mediates the relationship between teenager–peer interaction and the teenager's contribution. A structural equation model with supporting Bootstrap procedure is presented. Implications, limitations and suggestions for future research are discussed.