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BRANDchild
Author(s) -
Doyle Stephen A.
Publication year - 2004
Publication title -
international journal of consumer studies
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2004.00399.x
Subject(s) - citation , sociology , library science , computer science