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Gender Mainstreaming: An Assessment of Its Conceptual Value for Gender Equality
Author(s) -
Bendl Regine,
Schmidt Angelika
Publication year - 2013
Publication title -
gender, work and organization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.159
H-Index - 73
eISSN - 1468-0432
pISSN - 0968-6673
DOI - 10.1111/j.1468-0432.2011.00584.x
Subject(s) - gender mainstreaming , metaphor , mainstreaming , gender equality , value (mathematics) , sociology , psychology , gender studies , mathematics , linguistics , statistics , mathematics education , special education , philosophy
Evaluations of gender mainstreaming show that there has been limited change to gender equality and it has been very fragmented across EU countries. Therefore, the purpose of this article is to evaluate the heuristic and conceptual value of the term gender mainstreaming as a metaphor for gender equality. Our results from applying an image‐schematic model of metaphor evaluation show that gender mainstreaming represents a nonsensical metaphor for gender equality. We conclude with recommendations for reconceptualizing gender mainstreaming.

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