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STUDIES OF THE RATED FAVORABLENESS OF OFFERS TO GAMBLE
Author(s) -
Sjöberg Lennart
Publication year - 1968
Publication title -
scandinavian journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.743
H-Index - 72
eISSN - 1467-9450
pISSN - 0036-5564
DOI - 10.1111/j.1467-9450.1968.tb00544.x
Subject(s) - psychology , multiplicative function , social psychology , mathematics , mathematical analysis
S jöberg , L. Studies of the rated favorableness of offers to gamble. Scand. J. Psychol . 1968, 9, 257–273.—Subjects rated the favorableness of offers to gamble on lotteries and wagers on bipolar graphic scales in 5 experiments. It was found for lotteries that the structure of ratings could be described as an effect of variation in probability plus a multiplicative prize probability interaction. A similar model could be fitted to ratings of wagers, with a main effect due to prizes plus an effect due to losses or a loss‐prize interaction.