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Managing innovation for sustainability
Author(s) -
Seebode Dorothea,
Jeanrenaud Sally,
Bessant John
Publication year - 2012
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.2012.00678.x
Subject(s) - sustainability , interdependence , variety (cybernetics) , business , rhetoric , sustainability organizations , business model , climate change , environmental degradation , marketing , environmental resource management , economics , political science , computer science , ecology , linguistics , philosophy , artificial intelligence , law , biology
‘Sustainability’ is a major and growing driver of business change. Its implications for innovation are clear – living and working in a world of up to 9 billion people with rising expectations, providing energy, food and resource security, dealing with climate change, ecosystem degradation, a widening economic divide and a host of other interdependent issues will require massive change in products, services, processes, marketing approaches and the underlying business models which frame them. The focus of this paper is to develop an understanding of new approaches to innovation management required to take account of the growing pressures and emerging opportunities in the ‘sustainability’ agenda. In particular, it draws on case studies of a variety of organisations to help answer the question of what practical actions might be taken beyond the rhetoric of moving towards greater sustainability or ‘greening’ of business.