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Meat in the genes
Author(s) -
Peace Adrian
Publication year - 2008
Publication title -
anthropology today
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.419
H-Index - 24
eISSN - 1467-8322
pISSN - 0268-540X
DOI - 10.1111/j.1467-8322.2008.00583.x
Subject(s) - livestock , order (exchange) , production (economics) , greenhouse gas , meat packing industry , business , biology , ecology , food science , economics , microeconomics , finance
At a time when it is all the more necessary to reduce levels of meat production in order to restrict greenhouse‐gas emissions from the livestock industry, the combined insights of neo‐evolutionary thinking and cultural anthropology have been drawn upon in a major marketing campaign in Australia to significantly increase levels of meat eating.