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SOCIALLY RESPONSIBLE INVESTMENTS AMONG SAVINGS BANKS AND CREDIT UNIONS: EMPIRICAL FINDINGS IN THE SPANISH CONTEXT
Author(s) -
VALOR Carmen,
PALOMO Ricardo,
ITURRIOZ Javier,
MATEU José Luis
Publication year - 2007
Publication title -
annals of public and cooperative economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.526
H-Index - 37
eISSN - 1467-8292
pISSN - 1370-4788
DOI - 10.1111/j.1467-8292.2007.00330.x
Subject(s) - portfolio , social responsibility , context (archaeology) , product (mathematics) , business , investment (military) , order (exchange) , economics , marketing , finance , public relations , paleontology , law , biology , geometry , mathematics , politics , political science
** : This article examines the socially responsible offer of savings banks and credit unions in Spain. In particular, it has been analysed their perceived commitment with socially responsible investments, their product portfolio, their marketing strategy, and their reported forecasts of future growth. The findings lead us to conclude that a socially responsible market in Spain is at an introductory stage among credit unions, and at a growth stage among savings banks. The paper outlines managerial implications for marketing managers so as to reap the potential benefits derived from this approach to investment.