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AN ASSESSMENT OF THE EFFECT OF COMPETITION ON ADVERTISING INTENSITY
Author(s) -
PRIMEAUX WALTER J.
Publication year - 1981
Publication title -
economic inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 72
eISSN - 1465-7295
pISSN - 0095-2583
DOI - 10.1111/j.1465-7295.1981.tb00341.x
Subject(s) - competition (biology) , market share , citation , product (mathematics) , advertising , economics , political science , marketing , law , business , mathematics , biology , ecology , geometry