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ALCOHOL MARKETING RESEARCH AGENDA—LET US LOOK AT HOW THE INDUSTRY MAINTAINS ITS HEGEMONY
Author(s) -
CASSWELL SALLY
Publication year - 2011
Publication title -
addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0965-2140
DOI - 10.1111/j.1360-0443.2010.03310.x
Subject(s) - marketing , alcohol advertising , alcohol industry , marketing research , proxy (statistics) , population , consumption (sociology) , alcohol consumption , public relations , business , economics , political science , advertising , sociology , human factors and ergonomics , poison control , social science , medicine , alcohol , environmental health , biochemistry , chemistry , machine learning , computer science , demography