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Book Reviews: Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan, and Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
Author(s) -
Drotar Mary C.
Publication year - 2005
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.0737-6782.2005.133_5.x
Subject(s) - citation , product (mathematics) , market share , advertising , marketing , business , library science , computer science , mathematics , geometry