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The Coca Cola of Self Help: The Branding of John Gray's Men Are From Mars, Women Are From Venus
Author(s) -
Buzzard Karen S. Falling
Publication year - 2002
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.0022-3840.2002.3504_89.x
Subject(s) - buzzard , gray (unit) , media studies , citation , coca cola , history , art history , sociology , advertising , political science , law , archaeology , medicine , radiology , business