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Can You Separate the Sizzle from the Steak? Learning a Few Tricks of the Advertising Trade can make you a Smarter Shopper
Author(s) -
Berkoff Rick
Publication year - 1981
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.0022-3840.1981.1502_191.x
Subject(s) - citation , library science , computer science , advertising , business