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Disneyland and Walt Disney World: Traditional Values in Futuristic Form
Author(s) -
King Margaret J.
Publication year - 1981
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.0022-3840.1981.00116.x
Subject(s) - amusement , theme (computing) , theme park , taste , aesthetics , popular culture , sociology , media studies , history , visual arts , art , advertising , tourism , psychology , archaeology , social psychology , computer science , business , neuroscience , operating system
The Disney parks—Disneyland in California and Walt Disney World in Florida—presented a radical refinement and departure from the traditions of the amusement park: the theme park. Designed for the values of long distance travel, suburban lifestyle, family life, the major vacation excursion, and the new visual culture of telecommunications, these places have grown to attain the status of national popular culture capitals. Because of their importance to American life, these institutions have suffered more than their share of attacks as key symbols ofpopular culture. Like all such targets of elitist ire (led by such accusations as “plastic” and “mindless”), the Disney parks must be experienced carefully and studied closely to see beyond these simplistic slings and arrows. Emerging from this study was a contention directly opposed to the common wisdom of the theme parks' futuristic and artificial nature: they may in fact serve as cultural preserves for the most nostalgic images and dreams of a nation. They are a very special kind of museum, of course—of past and future not as they were or will be but as popular taste has shaped and nurtured them in the collective imagination. The Disney “archive” of Americana is thus highly valuable as a display of popular thought on every featured theme.