Pitching research for engagement and impact: a simple tool and illustrative examples

Using Faff’s pitching research template as a base (first‐phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non‐academic external stakeholders/end users. The 'pitching research for engagement and impact' ( PR4EI ) second‐phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.