Unethical pharmaceutical marketing in Pakistan: a systematic review

Objective The unethical drug practices are a common phenomenon worldwide but are severe in the developing countries. Drug practice has two scopes: one is medication and other is drug marketing. Methods In this paper, the ethical practices of pharmaceutical marketing in Pakistan will be examined; a global perspective will be reviewed bearing in mind the internationally agreed standard and marketing practices. The research design of this study is a systematic review of qualitative studies on the situation of practices of pharmaceutical marketing in Pakistan. Key findings This study shows the impact of the promotional practices and the influence it plays on the physicians saddled with prescription of drugs, it also shows that the ethical principles highlighted above which include: autonomy, non ‐maleficence, beneficence, justice and fidelity; which are compromised in these interactions. Conclusion Suggestions to effect on strategy‐making in Pakistan, creating more secure society and guaranteeing best guidelines are maintained in the pharmaceutical business.