Open AccessDigital Communication of Chinese Millennial Generation in Building the Creative Economy of Surakarta
Author(s) -
Sinta Paramita,
Lydia Irena
Publication year - 2020
Publication title -
iop conference series. materials science and engineering
Language(s) - English
Resource type - Journals
eISSN - 1757-899X
pISSN - 1757-8981
DOI - 10.1088/1757-899x/1007/1/012106
Subject(s) - digital economy , ethnic group , chinese economy , creative industries , creative economy , economy , sociology , political science , china , economics , creativity , law
This study examines the dynamics of Chinese millennial generation in building a creative economy. Today, millennials who understand technology use are a major force in moving the wheels of a nation’s economy, but on the other side, millennials of Chinese ethnicity can be said to be indirectly impacted by the dark history of racial discrimination in the past, which has made them more alienated. Previous research found that Surakarta was one of the cities that experienced riot involving Chinese ethnic discrimination. Even so, the presence of Chinese ethnic in Surakarta has been improving the economy of this city, such as the existence of Pasar Gede that was developed by the Chinese. Seeing this phenomenon, researchers are going to analyze how this Chinese millennial generation who are both the minority and the driving force of the nation’s economy has been utilizing digital communication in ways to build the creative economy in Surakarta. This study is purposed to analyze the digital communication of Chinese millennial generation in building the creative economy in Surakarta. The theories that are applied in this research is the study of digital communication theory and the creative economy. This research uses a quantitative method. The results found that as much as 66.45% of Chinese millennial generation in Surakarta has been building the creative economy and the highest creative industry sector was found in the Video, Film and Photography, and Music industries.