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A new framework for digital publishing decisions
Author(s) -
Dryburgh Alastair
Publication year - 2003
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/095315103321505566
Subject(s) - publishing , profitability index , product (mathematics) , computer science , project commissioning , business , finance , political science , law , geometry , mathematics
Developments in publishing are drawing publishers into an area where it is becoming more and more difficult to assess by conventional methods whether a given activity or product is financially a good thing or not. The article looks at the reasons for this and proposes a new financial framework for decisions for publishers to ensure continued profitability as their activities develop.