Open AccessCan You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World
Author(s) -
DʼAnne Rudden
Publication year - 2016
Publication title -
seminars in hearing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.592
H-Index - 27
eISSN - 1098-8955
pISSN - 0734-0451
DOI - 10.1055/s-0036-1593998
Subject(s) - marketing , social media , business , plan (archaeology) , identity (music) , competitive advantage , health care , marketing plan , public relations , computer science , political science , world wide web , physics , archaeology , acoustics , law , history
Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar with the skills necessary to actively create, implement, and track the effectiveness of their marketing strategy using proven methodologies.