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The consumer monoculture
Author(s) -
NorbergHodge Helena
Publication year - 2003
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1046/j.1470-6431.2003.00316.x
Subject(s) - globalization , diversification (marketing strategy) , monoculture , biosphere , homogenization (climate) , natural resource economics , business , economic geography , geography , economics , development economics , market economy , biodiversity , ecology , biology , marketing
‘Development’ and the globalization of consumption is leading to a breakdown of biological and cultural diversity, erosion of food security, an increase in violence and devastation for the global biosphere. We urgently need to shift away from economic globalization and homogenization towards localization and diversification.