Open AccessThe marketing of love: how attachment styles affect romantic consumption journeys
Author(s) -
Martin Mende,
Maura L. Scott,
Aaron M. Garvey,
Lisa E. Bolton
Publication year - 2018
Publication title -
journal of the academy of marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.512
H-Index - 170
eISSN - 1552-7824
pISSN - 0092-0703
DOI - 10.1007/s11747-018-0610-9
Subject(s) - romance , psychology , attachment theory , consumption (sociology) , social psychology , moderation , affect (linguistics) , leverage (statistics) , reading (process) , advertising , aesthetics , business , political science , art , psychoanalysis , communication , machine learning , computer science , law
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