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Managing Organizational Social Capital through Value Configurations
Author(s) -
Schnurbein Georg von
Publication year - 2013
Publication title -
nonprofit management and leadership
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.844
H-Index - 54
eISSN - 1542-7854
pISSN - 1048-6682
DOI - 10.1002/nml.21096
Subject(s) - social capital , social reproduction , individual capital , business , reputation , bridging (networking) , legitimacy , value (mathematics) , public relations , economic capital , microeconomics , sociology , economics , political science , computer science , profit (economics) , computer network , social science , machine learning , politics , law
Abstract Nonprofits are said to serve as places for the reproduction of social capital. However, little is known about how to manage social capital in a nonprofit. This article presents a theory‐based perspective on how to plan, execute, and measure social capital production in a nonprofit organization. By using the concept of value configurations as a method to analyze and describe the creation of organizational social capital, bonding and bridging social capital can be managed in alternative ways. In a value shop framework, the participants are more homogeneous, and growth is heavily based on referrals and reputation as well as the quality of the members. Organizations managed as value shops will foster bonding social capital. In contrast, a value network framework incorporates more likely heterogeneous, multilevel participants that add legitimacy to the network. Organizations in this framework will strengthen the evolution of bridging social capital.