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Market structure determinants of performance for independent supermarkets
Author(s) -
Volpe Richard,
Cho Clare
Publication year - 2019
Publication title -
managerial and decision economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.288
H-Index - 51
eISSN - 1099-1468
pISSN - 0143-6570
DOI - 10.1002/mde.3055
Subject(s) - business , market structure , square (algebra) , industrial organization , econometrics , marketing , microeconomics , economics , mathematics , geometry
We create a novel dataset by merging Nielsen TDLinx data with the results of a survey of supermarket managers. We study the determinants of store performance for independent supermarkets, as measured by sales per square foot, paying particular attention to local market structure. The results show a negative and significant impact of market concentration on independent supermarket performance, which is robust to model specification. We also identify a number of format‐specific impacts and performance drivers such as store characteristics, all of which motivate future research.